In the evolving world of hair and beauty, few names in Malaysia have carved a legacy quite like LUXE Hair Group. Widely regarded today as the largest hair salon in South Malaysia, the group’s story is not just one of expansion but of consistency, creativity, and community connection.
It all began with a single salon. A modest yet stylish space focused on a straightforward idea, giving clients an experience that combined skilled hairstyling with genuine care. From the start, LUXE Hair Group never positioned itself as just a hair service provider. The mission was always about more than cuts and colour. It was about creating confidence through craftsmanship and delivering that experience to more people without losing the personal touch.
The Luxe Hair Group Story is built on a clear vision and strong values. At its core is a belief in quality over trends, sustainability where possible, and the importance of training the next generation of hairstylists. The group invested early in talent development. Stylists were given opportunities to train under industry veterans, travel abroad to learn new techniques, and return home to introduce fresh ideas to Malaysian clients. That culture of growth and openness turned each Salon into a learning space, not just a service point.
One of the driving forces behind LUXE Hair Group’s rise was its ability to anticipate what modern clients wanted. While many salons focused on quantity, LUXE honed in on experience. Our outlets are designed to be more than just functional. The look, feel, and comfort are carefully thought out. Clients are treated not as walk-ins, but as individuals deserving attention, advice and artistry.
That attention to detail helped fuel the brand’s reputation. Soon, what was once a single outlet grew into a recognised presence in major malls and prime commercial areas across South Malaysia. Today, the group operates multiple salons under various sub-brands, from organic-focused concepts like Organic Mode, Urban Hair, Luxe Aveda, to trend-forward spaces like Luxe Studio, D’Luxe Studio Spa, Luxe Signature, Stay B and Prostyle, all of which contribute to its standing as a top salon chain in Malaysia.
But what truly sets LUXE Hair Group apart is how it continues to adapt. In a fast-changing industry, many salons struggle to stay relevant. LUXE not only keeps up, it often leads the conversation. The group embraced organic haircare before it became mainstream. It introduced private Muslimah rooms to serve its diverse clientele. It experimented with K-beauty inspired perms, introduced ammonia-free colours, and integrated digital booking and consultation systems that modern clients appreciate.
Alongside innovation, the group has maintained its roots. Community is still central to its philosophy. LUXE salons are known for building long-term relationships with their clients. It is not unusual for customers to stay loyal for years, often recommending the brand to friends and family. This trust has been key to its expansion, with each new location growing not just in numbers, but in reputation.
Another strength lies in consistency. Despite being spread out across multiple locations, LUXE Hair Group ensures the same high standards in service, hygiene, training and product use. Whether you step into a salon in Johor Bahru or visit one closer to Singapore, the experience is seamless. Products are carefully selected, with a preference for cruelty-free, professional-grade, and eco-friendly options. Treatments are customised to suit individual hair types and lifestyles, and stylists are encouraged to stay on top of trends while honouring the fundamentals of quality work.
Today, being recognised as the largest hair salon in Malaysia is not just about size. It is a reflection of impact. The group has created jobs, shaped careers, elevated beauty standards, and shown that a homegrown Malaysian brand can stand shoulder to shoulder with international names in terms of quality and professionalism.
As the luxe hair group story continues, expansion is still on the horizon. But it is growth with intention. Every new outlet, every product, and every hire is designed with care. The brand is now not only leading in hair services, but is venturing into hair education, product collaborations and brand partnerships that align with its values.
For those wondering what makes a brand truly successful in the beauty space, LUXE Hair Group offers a clear answer: stay true to your vision, invest in people, listen to your clients, and never compromise on quality.
It is this blend of heart and strategy that has earned LUXE its place as a top salon chain in Malaysia. And as clients across the region continue to trust their hair in the hands of LUXE professionals, the legacy only grows stronger.
As part of its expansion plan, Luxe Hair Group continue to grow in the coming years with new salons at Novotel Hotel JB (opening October 2025) and has taken up retail space at SKS Mall for five new salons where the Sheraton Hotel JB is located.
